Natura Aeropack Corporation is a manufacturer of sustainable coconut-derived specialty ingredients and personal care solutions. I supported the company's global marketing initiatives through visual communication, exhibition design, and the translation of technical product information into compelling B2B brand stories.
Sequence
As a manufacturer of sustainable coconut-based ingredients and formulations, Natura Aeropack needed to differentiate its offerings in a competitive market while communicating technical product benefits clearly to B2B brand owners and industry stakeholders.
Mutate
Designed 25+ packaging concepts, brochures, presentations, and sales materials, while leading the visual development of five international trade show booths across California, New York, France, Indonesia, and the Philippines. Collaborated with R&D and Sales teams to translate technical chemistry data into accessible marketing claims and narratives.
Express
Created a more cohesive and engaging brand experience across digital, print, and exhibition platforms, contributing to a 10% increase in CTR, page traffic, and inbound inquiries while strengthening lead generation and product storytelling efforts.
