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Year
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UP ACME (2023–2024) is a student-led chemistry organization focused on science communication, education, and public engagement through digital and on-ground initiatives. I supported overall branding direction and visual communication systems that strengthened how the organization presents chemistry to a wider audience.
Sequence
Student-led science organizations often struggle with maintaining a consistent visual identity across multiple initiatives, resulting in fragmented communication and reduced clarity in how science is presented to the public. There was a need to establish a unified branding system that could support both educational content and organizational visibility.
Mutate
Developed and refined the organization’s visual direction by building consistent design systems, templates, and communication guidelines across digital and print platforms. Focused on translating chemistry-related themes into accessible visual language, balancing academic credibility with approachable science communication. Strengthened layout systems, content structure, and visual hierarchy to support both informational and engagement-driven materials.
Express:
Improved overall brand coherence and recognition across UP ACME’s initiatives, creating a more consistent public-facing identity. The strengthened visual system supported clearer science communication and helped establish a more unified presence across organizational outputs.
