Category
Science Communication • Event Campaign • Visual Identity Design
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Year
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NDSS 2024: Maneuvering Exigencies is a national science and technology symposium organized by the UP DOST Scholars’ Association in coordination with DOST-SEI. I supported the event’s branding and science communication efforts through the development of its visual identity and promotional campaign materials.
Sequence
Science and technology symposia often face challenges in translating technical discourse into accessible communication for a diverse audience of scholars from different institutions. While participation is strong, the branding and communication systems must bridge formal scientific language with engaging, inclusive visual storytelling that encourages nationwide academic exchange.
Mutate
Supervised a team in developing the event’s branding system, including logo design and a cohesive visual identity anchored on clarity, urgency, and scientific precision. Produced 40+ promotional materials across print and digital platforms, ensuring consistency in science communication tone. Coordinated with DOST-SEI to align messaging for a 2-day symposium attended by 300+ scholars from 42 universities, while delivering real-time social media updates to support accurate, live dissemination of scientific discussions and event flow.
Express
Strengthened the symposium’s visibility and engagement through a unified science communication system that balanced institutional credibility with accessible design. The integrated branding and live content execution improved information flow during the event and enhanced participation, reinforcing NDSS 2024 as a nationally connected platform for scientific exchange.
