PSSARC 2026 is the national conference of the Philippine Society for Space Science and Astronomy Research and Collaboration. In partnership with the Philippine Space Agency, I led the conference's brand repositioning, transforming it from a student-led event into a credible platform for collaboration across academia, industry, and government.
Sequence
Space science and astronomy remain emerging fields in the Philippines, often perceived as aspirational rather than practical. Limited collaboration, dispersed expertise, and restricted access to opportunities hinder the growth of a stronger national ecosystem despite increasing investment and interest in the sector.
Mutate
Led an 11-member team in developing a new brand identity, messaging framework, and visual system centered on the theme "Staying Grounded."
Moving beyond overused space metaphors, the repositioning emphasized building foundations, fostering collaboration, and creating an inclusive national community under the campaign #UnderOneSky: Expanding Horizons Together (Sa Iisang Kalangitan, Sama-samang Tuklasin ang Hangganan ng Kalawakan).
The initiative was supported through SEO, digital campaigns, email marketing, and the design and launch of a branded conference website.
Express
The rebrand strengthened the conference's credibility and national/international visibility, generating 30% more abstract submissions and a fivefold increase in organic website traffic within five months. It established a scalable identity that positioned PSSARC as a unifying platform for advancing space science and astronomy in the Philippines.
