Punch Creatives is a student-led creative agency specializing in branding, campaigns, and design production for institutional and partner organizations. I contributed as Senior Art Director and Creative Manager, supporting the agency’s repositioning and creative output across campaigns and client work.
Sequence
Punch Creatives was primarily dependent on alumni networks and limited high-value client pipelines, resulting in inconsistent project inflow. Its brand identity and portfolio positioning also lacked clarity in appealing to small-to-medium enterprises (SMEs) and youth-driven markets, limiting broader market reach and relevance.
Mutate
Reframed the agency’s positioning toward SMEs and emerging brands, emphasizing a more agile, youthful, and culturally resonant creative approach. Led the overhaul of the brandbook, portfolio, and visual identity system, while co-directing a renewed Integrated Marketing Campaign with copy leadership. Developed campaign systems, social media templates, and design assets tailored to modern digital consumption and accessible brand storytelling.
Express
Generated 10+ qualified client leads within a semester, strengthening the agency’s pipeline beyond alumni reliance. The repositioning clarified Punch Creatives’ creative identity, improved portfolio coherence, and established stronger IMC systems that enhanced its competitiveness in attracting SME and youth-oriented brands.
